Where are people coming from to get to your site

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? The assessment phase can uncover many problems. To take the lollipop example, say you had the main lollipop page as a sales page. A …

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Gain insight so that you can improve what you do

You should use the 'nofollow' rule when linking to untrusted sources or in sponsored posts (Google doesn't like paid links). It's not that keyword text doesn't matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Search is clearly …

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