(It's also possible that you have backlinks from the wrong sources.) Using a tool like Ahrefs or Moz, take the time to study your backlink profile. Strong brands convey the most compelling benefits of the product, elicit proper consumer emotions, and help create loyalty. I prefer using a comma followed …

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Web spiders …

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. Be careful. What you don't know can and will hurt you. You …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? The assessment phase can uncover many problems. To take the lollipop example, say you had the main lollipop page as a sales page. A …

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Social media efforts may not always be linked directly to sales. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not …