Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google's keyword tool to find variations of them that make sense to …

Limit use of reversed-out text (light colors on a dark background). It refers to techniques that help your website rank higher in search engine results pages (SERPs). Getting your organisation listed in a Free UK Business Directory can help to boost your profile. Though OSOO may take a few months …

They are created in such a way that allows the components of the page-such as the banners, blocks of text, headlines, and so on-to organize themselves on the page based on the size of the screen that's accessing the webpage. Geo-targeting is essential and greatly improves open rates and click-through …

(It's also possible that you have backlinks from the wrong sources.) Using a tool like Ahrefs or Moz, take the time to study your backlink profile. Strong brands convey the most compelling benefits of the product, elicit proper consumer emotions, and help create loyalty. I prefer using a comma followed …

Basically, there are three main types of keywords: generic, broad match and long tail. Each of them attract a bit different types and amount of traffic. The safest and the most effective strategy is to mix those types of keywords in order to get different variety of traffic. Web spiders …

If left unattended, thin content will tell search engines your site is irrelevant, low value, or both. Some websites heavily target specific keywords to appear as highly relevant for a search term without providing valuable or unique information. Be careful. What you don't know can and will hurt you. You …

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? The assessment phase can uncover many problems. To take the lollipop example, say you had the main lollipop page as a sales page. A …

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are …

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Social media efforts may not always be linked directly to sales. Google Keywords allows you to see monthly search volumes by keyword and is also great for suggesting other ideas that you may not …